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Brands include Ouai, Costa Brazil, Briogeo, Dr. Barbara Sturm, Joanna Vargas, Olaplex, Augustinius Bader and Uoma Beauty.
October 3, 2022
By: Melissa Meisel
Upscale retailer Shopbop is set to debut Shopbop Beauty with a curated assortment of both established and emerging beauty brands. The launch campaign spotlights Shopbop’s key beauty categories including skincare, makeup, haircare and bath & body. Shopbop Beauty brands include Ouai, Costa Brazil, Briogeo, Dr. Barbara Sturm, Joanna Vargas, Olaplex, Augustinius Bader and Uoma Beauty. According to the company, Shopbop Beauty is integrated across all customer touchpoint...
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